Isadore Sharp and his father (Max Sharp) built the first hotel in 1961 in Toronto, Canada. Sharp said he opened the first hotel with the simple vision of treating every customer as a special hotel guest. Then, in 1963, the second hotel opened at the Inn on the Park in Toronto. This time the architect takes responsibility for innovating the design to improve upon the first hotel. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In the 1970s, Four Seasons opened a hotel in London, England. They focused on strategy for the future direction of the company. The first strategy is to form the pillars of your business platform that concerns quality. They decide to focus on a small, central and well-furnished hotel, open 24 hours a day, with friendly service. In the second strategy the true luxury that does not derive from design but from service. In the 1980s, the hotel expanded more into US cities such as Philadelphia, Los Angeles, Chicago, Boston and Dallas. The hotel changes strategy from hotel to management company. He introduced the third of the four strategies which concerns culture. This led the owner (Issy Sharp) and her teams to create a formal credo. The concept that emerged is to treat customers, employees, partners and suppliers as you would like to be treated as a matter of human nature. In the 1990s, the company introduced the Four Seasons experience to a significant number of destinations in Europe and Asia. First, Four Seasons launched the first tropical resort, in Maui and the following year the company welcomed guests to the not-so-known nature of the Caribbean island of Nevis and then the first Four Seasons hotel in Asia was opened in Tokyo in 1992. The first restoration of a historic structure, the Renaissance convent that became Four Seasons Hotel Milano, opened in 1993. Since then, Four Seasons has transformed historic treasures in cities such as Istanbul, Paris, Budapest and Florence and in the same year Four Seasons had ultra-private seclusion in the Balinese Pavilions as a stepping stone to the luxury tented accommodations concept at Four Seasons Tented Camp Golden Triangle. In the 2000s, Four Seasons Hotel opened the first hotel in the Middle East and subsequently expanded into the region within a few years. Four Seasons had reached $100 million in cumulative online bookings through www.fourseasons.com in 2004. The partnership of Bill Gate and Prince Al-Waleed bin Talal obtains private ownership which forced Sharp and his family to maintain a specific quota and the relationship with the company. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay From the 2010s to today, Four Seasons still focuses expansion on the global issue. The company focuses on creativity and innovation that will enhance leadership in luxury travel. The hotel is now present in many countries such as Russia, Africa and Tanzania. At present, they also introduced the first jet aircraft which will serve the customers with the great experience in the sky.