The Onion is a satirical press release that mocks the pseudoscience used in the marketing of a foot pain relief product. Throughout the text, the author intends to joke about how ordinary people are gullible for seemingly scientific reasons that do not state real facts. The writer achieves this by using scientific, esoteric diction and elaborate syntax. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay By using abstruse words to emulate factual information, the author earns readers' acclaim. The journalist manages to talk nonsense by addressing the public with technical terms such as "isometric", "biomagnetic", "reflexology" and "pain cores". In particular, the author uses this type of terminology to make his argument scientific. Since science is often associated with rationality, these words push the text to seem authentic. Furthermore, he writes objective explanations when he articulates: “'The principles of terranometry state that the earth resonates at a very precise frequency, which in some parts touches the surface.'[...] 'If the frequency of your foot is out of alignment with the earth, the whole body will suffer." Intelligent sounding diction breeds ethics; therefore, the audience is more likely to consider the information. The writer, using arcane diction, makes the audience believe that his statements are true and logical. Furthermore, the baroque structure makes the content more intricate. Stating: “practiced in the accident for over 11 years, reflexology, explains the literature, establishes a correspondence between each point of the human foot and another part of the body, and even when it is supposed that the whole body must be treated while walk”, the journalist embroiders the explanation with details, making his argument more plausible. Additionally, it includes additional information as it states: “Special resonator nodules implanted at key locations in the MagnaSoles convert the wearer's energy to match the Earth's natural vibration rate of 32,805 Kilofrankels. The resulting harmonious energy field rearranges the natural atoms of the foot, converting pain nuclei into pleasant comforts. Throughout the article, but especially in the previous example, the author modifies the previous statements with more clauses to make the structure more complete. Using descriptive sentences makes the explanations he is trying to convey seem more complete; Therefore, the reader is more easily convinced. Please note: this is just an example. Get a custom article from our expert writers now. Get a Custom Essay In summary, the author successfully ridicules pseudoscientific marketing by using esoteric diction and elaborate syntax in his print publication.