You're driving down a highway talking on the phone, but you're still very focused on the road ahead of you when bam you hit a deer! What happened? There's no way he was there a second ago! This question is very similar to the question I hope to answer in my experiment which is: "What is the psychological concept of inattentional blindness and what percentage of the population is susceptible to it?". I selected this topic because I find the topic of texting while driving very relevant nowadays and I wanted to know more. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Inattentional blindness is defined as when a person cannot see something that is in plain sight. This is not a lack of visual perception, but rather simply the inability to notice something unexpected that is right in front of you because your attention is focused elsewhere. Inattentional blindness is currently a very significant problem as it is the cause of numerous road accidents. Because drivers are focused on something like texting, they don't notice something happening right in front of them, like a driver stopping or a deer running across the road. With this project, I hope to make people more aware of the problem of inattention blindness and how it is related to other driving problems such as texting while driving. Another element of inattentional blindness is change blindness, which is the inability to notice a change in an image because it is a small change and you are not paying attention to the specific area that is changing in the image. This is related to inattention blindness because inattention blindness and change blindness both occur when you notice something that is right in front of you. The difference between inattentional blindness and change blindness is that inattentional blindness has to do with not noticing something because you are doing something else, while change blindness simply means not noticing a small change like a new haircut . Another crucial part of inattentional blindness is visual perception. . Visual perception is the ability to use the eyes to send information to the brain. This is important for inattentional blindness because inattentional blindness is an error made by the brain in the ability to understand certain things otherwise known as visual perception. The procedures for my project involve showing people a video of six people passing a basketball. Half the people dress in white and half in black. The students' goal is to count how many times the people dressed in white pass the ball. They don't know, but halfway through the video, a person dressed as a gorilla will appear in the video. My experiment is to test what percentage of people do not notice the gorilla, thus being susceptible to inattentional blindness. This type of experiment has been attempted many times, for example an experiment in which radiologists were asked to perform a simple test for lung nodules. Halfway through the test, a gorilla floated across the screen, and the researchers saw if the radiologists noticed it. Only 27% of radiologists reported seeing the gorilla, showing that most people were so focused on finding the lung nodules that they missed the gorilla. This shows that many people are affected by inattentional blindness. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay As a result of many accidents, it is not only me who recognizes inattentional blindness as.