Globalization has made the world a small global village through the integration of global and cross-sector markets. It has offered customers and users a wide choice of products and brands at low costs. This, however, also led to a delicate and harmful exposure of them to the various incorrect practices adopted by producers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay It is a generally recognized and appreciated fact in today's era that the presence of a strong Intellectual Property Law (IPR) regime is a significant precondition for improving and increasing economic growth in the country. It facilitates greater investment in research and development and provides means to improve the quality of life of the nation's people. Intellectual property rights not only protect and promote initiatives in the innovative and creative capacity of competitors and owners of intellectual property rights who provide goods and services, but also concern themselves with the interests of consumers of such goods and services, directly or indirectly. The existence of such rights proves vital and necessary for the overall development of society. The areas of intellectual property most relevant for consumer protection are: trademarks, geographical indications and protection against unfair competition. These intellectual property rights help consumers purchase quality products and protect them from using substandard products that could cause health and safety risks. Therefore, the proper functioning and enforcement of intellectual property rights and their enforcement are very important to consumers. Furthermore, it is vital that the people of the country must be protected from unfair competition, i.e., any act of dishonest practice in trade and business. Protection against unfair competition has been recognized as one of the main objectives of the intellectual property system, which prohibits any act of competition contrary to fair practices in industrial or commercial matters, referred to as “unfair competition”. Acts of unfair competition not only negatively impact competitors, who tend to lose customers and market share; but they also affect consumers, as they risk being uninformed and misled and tend to suffer economic and personal prejudice. Whatever form unfair competition takes, it is in the interests of the honest and legitimate entrepreneur, the consumer and the general public that they are prevented and protected from it as soon and as effectively as possible. Remember: this is just a sample. Get a custom paper from our expert writers now. Get a Custom Essay Free and fair competition between businesses is considered the best means of satisfying supply and demand in the economy, as well as serving the interests of consumers and the economy as a whole. This accelerates and opens a path of innovation and productivity and leads to the optimal allocation of resources in the economy; reduces costs and improves quality; as well as accelerating economic growth and development, hence an attempt to undertake a study on the above interfaces between Intellectual Property Rights and Consumer Protection Sector in India.