IndexMarketing ManagementINTRODUCTIONIndustry Context, Market Positioning and Current Unique Selling PropositionSWOT AnalysisStrengthsStrong Financial SupportLow CostWeaknessesHigh Transportation CostLicensingHigh CompetitionOpportunitiesHigh Growth in Cement IndustryMergers and AcquisitionsProgress technologicalThreatsHigh competitionHigh production costsNew distribution channelsMarketing managementINTRODUCTIONMarketing is an essential function performed by each individual organization to promote its goods and services within a target market. Marketing management is a process of reaching customers through different ways of advertising, sales and promotions. Helps share product ideas with customers to increase sales and profits. Ambuja cement Ltd. will be chosen for this assignment. It is one of the leading cement companies and was previously named Gujarat Ambuja cement Ltd. The organization has a turnover of approximately 76,378.1 million. The shares of the companies are traded on the National and Bombay Stock Exchanges. This report will include cement industry context, market positioning and this unique selling proposition. Furthermore, it will also include the marketing audit including internal and external factors and the company's potential for market growth will be briefly described. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Industry Background, Market Positioning, and Current Unique Selling Proposition The cement industry is one of the largest industries in the world. It has the ability to generate employment and has contributed to development. Cement is an essential element for construction. It is the second most consumed material in the world. It comes next to steel for construction purposes. Cement has a low value but is high in bulk. In 1914, India first set foot in the cement industry. The Indian cement industry produces best quality cement and ranks as the second largest quality producer in the world after China. It produces different varieties of cement with a production capacity of approximately 300 million tons. The private sector covers around 98% of the total Indian industry and the remaining 2% belongs to the public sector. Ambuja cement was established in 1986, initially named Gujarat Ambuja Cements Ltd. The organization has a total cement capacity of approximately 18.4 million. It has higher technology plants which are very efficient in producing cement. It earns the highest profit in India among the entire Indian cement industry. It is ranked 3rd in India among the cement industry. The main objective of the company is to produce the best quality cement for its customers. For the same he was awarded by the Prime Minister of India. Cement industries are considered to be the biggest polluters of the environment. But Ambuja cement believes in protecting the environment. Since they started their operations, Ambuja Cement has their own unique designs of sustainable and eco-friendly development for their building constructions in a hassle-free manner. Among the top 12 players in the cement industry, this company ranks 3rd in terms of production capacity and contributes 13% to the overall production of the Indian cement industry. Ambuja Cement is a leading cement industry, responsible for its natural and human-made properties. realized resources. To increase the company's sales, it covered 48,000 wholesalers and retailers. It has a capacity of 29 million tons throughout the year. Ambuja cement Ltd. Has five manufacturing units and 8 grinding units across the nation. The organization believesin covering major key locations across the entire country. There are four captive port terminals set up by the company to properly distribute them across the nation. Ambuja cements Ltd. believes in developing its business through reaching out to maximum wholesalers and retailers. The end consumer can be targeted through distributors. Sales goals are assigned to that allocator so that the company can achieve its sales goals. It has a full-year capacity of 29 million tons (Trautman and Ford, 2018). They ensure that their products reach their valuable customers at the right time.2. Marketing audit, including internal and external factors and whether market growth potential exists. Market audit is conducted when the company intends to check its market growth potential. To run the same company it is necessary to carry out a systematic evaluation of both internal and external factors. The market audit should cover all the main areas by carrying out studies on the strengths and weaknesses of the company. It is useful to know what opportunities will be found and what threats businesses will face (Karatum, 2017). SWOT Analysis Strengths Ambuja cement Ltd. is one of the leading growth companies in the cement industry. Strengths are those factors that help the company to grow more and these are the reason for the survival of a company in the market. Every company has some strengths that help it achieve its goals and objectives (Husaini, Kusumawati, & Mawardi, 2017). Below are the strengths of the company mentioned. Strong Dealer Network: The company has a very strong dealer network which has significantly increased the sales and helped the company fight off the competition. Sales targets and various prizes are assigned by the company to wholesalers and retailers upon their achievement. This policy encourages distributors to achieve their goals (Oedl-Wieser, 2017). Strong financial supportAmbuja cements is excellent in finance as its revenue increases every year which makes it easy for the organization to expand its business and achieve its goals and objectives. Ambuja cement has its shares listed on the National and Bombay Stock Exchanges. Help the company grow higher by raising funding from the public. Low CostAmbuja has the lowest production cost among all companies in the cement industry. This is the biggest force that helps it to expand its business and allows the organization to know whether it has growth potential in the market or not. The lower costs among all rivalries make it easy to make pricing decisions (Sale, Mesak, & Inman, 2017). 'I CAN', the spirit. It is the catalyzing force behind the company's success. Ambuja cement is encapsulated in the management philosophy used in the "I CAN" spirit. The meaning of the respective catalytic force is to achieve the collective goal of many through the best individual potential contribution. This logic supports and motivates its employees by sharing their parallel responsibilities. Weaknesses Every business has some disadvantages that prevent it from being more successful. But it is the duty of managers and leaders to analyze the weak points of the organization and work on them. An institution can achieve goals and objectives only by converting its weakness into strengths. Below are the weak points of Ambuja cement Ltd. High transportation costsCement has low value but is high in bulk. High freight charges are required to send it from one place to another. So the company needs to check the location and its infrastructure before planning any new branch or unit..