There are multiple lessons to learn from the Ice House Entrepreneurship Program. While many lessons tend to be repetitive, there are a few things I have learned that may be important to consider when trying to pursue what you want to achieve. Many successful entrepreneurs share their stories, what they did to get there, and what obstacles they faced in the process. It walks you through the type of mindset you should incorporate as you seek to pursue and achieve your goals. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Listening to Ice House entrepreneurs, some of them inspired and sparked interest. Lydia Gutierrez is an entrepreneur who has not taken any college courses on entrepreneurship. He believes many of these lessons may not teach someone how to start a business with no money, nor tell them they need a business plan to run the perfect business. He said he has been in business for 20 years and still doesn't have a business plan, meaning a business plan isn't necessary to create your own business. He surrounds himself with people who are well qualified in their position and also uses business consultants. This sparked interest in me as I wonder if it is worth learning formally. That affected my mindset in a way. While it has its benefits, especially if you have a major in international business, you don't need to have a formal education to build a successful business. What I mean by advantages is that, for my specialization, I have an interest in working with international companies and expanding globally, so I am able to learn about how other cultures and countries run business and how to market it. It is advantageous as you can gain preliminary knowledge before fully immersing yourself in creating a business without any kind of background knowledge on how to run it. A disadvantage of formal learning is that not everything you learn is written in textbooks, so you learn a lot about your business through informal learning as formal learning does not prepare you for every situation you may encounter on a daily basis. I believe that you can benefit from both and that it can give you an overall advantage if you apply both learning techniques. There were two lessons in particular that struck me the most. One of the lessons was about the concept of branding and a person's reputation. Not only does your personal reputation have meaning, but your company's brand and reputation are a reflection of who you are. I believe this holds some truth because most people will not buy a company if the company's reputation and its brand do not represent the same values ​​as its customers. The reason is that people don't just buy the product or service you sell, they also buy the brand and reputation along with it. For example, many people associate with Apple products and purchase them not only because they are known for their high quality, but also for their status and connotation perceived by others who obtain this brand. Owning any Apple product, this could give you more status and give you "cool" points than those who could buy a Windows phone or an Android. Another lesson that intrigued me was about perseverance. Personally, I tend to be lazy sometimes, especially if it's something I don't want to do and I may not be as persistent unless it's something I really want. There.