Probiotics can be present in numerous types of foods. Most would say yogurt. Accurate and inaccurate advertising are not the same thing. The ingredients listed on the Activia product do not appear to contribute to the primary cause of the claimed benefits. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayThere are uncertainties whether Activia has made statements believed to be true and also whether the advertising is truthful. As well as the claims that are made declaring that Activia has the ability to improve digestive system problems. “Activia contains billions of its signature probiotics in every cup to care for what's inside. ”People can be tricked into accepting that in this case probiotics are critical to the state of the digestive system by what the ad says. In this ad, there is a clear exaggeration in the claim being made. There is a domino result due to the belief that consuming Activia will improve the digestive system with billions of probiotics just by consuming one cup. Bad science may also be implied. The title is made to attract the reader to read the material. Probiotics contain a huge amount of bacteria, better known as “good” bacteria because they help keep the abdomen in good condition. The studies conducted by Activia are not completely honest. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay No clear sample size Data is selected to support the claim Abstract language is used It should also be acknowledged that no studies conducted on men were mentioned, while in the studies conducted by the company, women were mentioned. Studies similar to this one are inconclusive regarding the amount of effect of Activia. Activia has had a history of misleading advertising. In 2008, “Dannon also agreed to remove the word 'immunity' from its DanActive products. The FDA classifies constipation as a disease and furthermore “any product that claims to cure a disease must carry an FDA-approved health claim.” Activia no.