The actors' expressions made you see the tobacco situation as very frustrating. The band just wanted to rehearse but their drummer kept going out for smokes. Phrases that showed how harmful smoking was were said in just the right places to leave a lasting impression on the viewers. He also describes that cigarette as a bully towards the drummer. This expresses how smoking is a bully that keeps coming back. Throughout the entire video the creator just tried to express how harmful smoking is, but without being too forceful in the process. If the creator was too forceful, the audience could essentially rebel against the message to demonstrate that they will not be controlled by the video. The commercial had a deeper meaning in describing the audience, purpose, content, creator's motives and structure of the video. The audience was aimed at teenagers, smokers and parents. The aim was to show how smoking had a negative effect on a person's life. Throughout the commercial there were phrases to influence people about how terrible smoking is. The creator of the video obviously wanted to show teenagers how smoking takes away from your life. The structure of the advert was well organized to leave a lasting impression on why smoking is bad for you