Jacobs used the Pathos company through personal accounts retracted by her friends and community experiences with happy hour “…a friend told me about the tragic death of her dear friend, a freshman at Eastern Illinois University, who was on his way home when the car he was riding in was hit by a driver who had just left a happy hour” (Jacobs 3). In this quote, Jacobs tells a surprising story that essentially implores his readers to reevaluate the value of life. Jacobs' argument also lends itself well to aspects of the Logos for the obvious fact that death for the most part is undesirable, especially tragic ones that involve a lack of responsibility for others. Jacobs attempted to convince his audience not to trade lives for revenue, even though reinstating happy hour would “allow Chicago to compete with other cities for tourist dollars” (Jacobs 4). Ultimately, it is evident through the heavy use of pathos and logic that Jacobs' argument leaves a strong and lasting impression on his readers.