In the year 1990 Calvin Klein, Inc. and Warnaco Group, Inc. entered into a licensing agreement. According to the licensing agreement the product that is produced is the famous Calvin Klein Jeans. The licensing agreement was set to expire in 2034, making it a 44-year term, but everything changed on May 30, 2000 after Calvin Klein, Inc. filed a lawsuit against Warnaco Group, Inc. "for violating the license and the distribution of Jeanswear contract and, in doing so, diluting the equity of the CKI brand." In this lawsuit, the Calvin Klein company stated that Warnaco Group, Inc. adversely affected the company, "including unauthorized adaptations of designs, failure to follow designer guidelines, and use of cheaper materials in production", and they also alleged that Warnaco Group, Inc. used distribution channels that were not included in the licensing agreement and/or were priced significantly differently than the retailer where Calvin Klein products are typically found. Calvin Klein believed that all these practices corrupted his brand image.Calvin Klein believed them...
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