Throughout history, civilizations have admired the beauty the world has presented, but isn't beauty held in the eye of the beholder? The word can be used to describe a variety of things. It can describe places, animals, objects, people and even ideas. However, the only beauty our society embraces today is human beauty. Since the perception of beauty differs from person to person, various ideas of beauty have developed throughout history, which in turn have formed standards for human beauty, and these standards have had a huge impact on today's society. History of BeautyBeauty has long been an important part of history. It has been fought over, envied, and has been remodeled over and over again. The Greeks found beauty fascinating and so the philosophers of the time spent their time trying to define what made a person beautiful (Feng). Plato was able to invent the “golden proportions” according to which for someone to be considered endowed with beauty, the width of an ideal face should be two-thirds of its length and a nose should be no longer than the distance between the two sides . eyes (Feng). The Greeks were very close to finding the answer that symmetry is intrinsically what attracts the human eye (Feng). Plato attempted to use proportions, but today science shows that it is the symmetry between the left and right sides of the face that shapes our perception of someone (Feng). While Plato could be considered the true originator of aesthetics, he also believed that beauty had a deeper meaning than skin and bones. (Feng). He thought of beauty as an ideal beyond human perception, like truth or goodness and was therefore eternal (The Arts). For him, the visible beauty that could change over time and eventually decay was a reflection... in the center of the card... Works Cited "THE ARTS". World History International: Essays on world history from prehistory to the present. Ed. RA Guisepi. Network. November 24, 2011. "Dove's campaign for true beauty | Teachable moment." Media Outreach Network | Réseau éducation Medias. Media Awareness Network. Network. November 25, 2011. .Feng, Charles. “Looking Good: The Psychology and Biology of Beauty.” The Journal of Young Investigators: JYI.org. December 2002. Web. November 25, 2011. .Saltzberg, Elayne A., and Joan C. Chrisler. “Beauty is the beast: the psychological effects of the search for the perfect body.” Women: a feminist perspective. Mayfield Publishing Company, 1995. Web. November 25. 2011.