In an unstable economic context and in a less dynamic cosmetics market, the group recorded growth in all divisions and in all geographical areas. New markets are the number 1 area for the group, since 2012 sales have been 39.6%. With an estimated value of 180 billion euros, the global cosmetics market has developed at a steady pace over the last ten years. Despite a slight slowdown in 2014 compared to 2013, the beauty market continues to experience solid growth of more than 3%. It is a supply-driven market, supported by innovation, as well as effectiveness and quality. For the second year, luxury and dermal cosmetics were among the most dynamic markets, with growth of +5.2% and +5.1% (Monle Lee, 2013).Marketing mixPrice: They do not set a single price as they develop the pricing structure that reflects geographic cost and demand cost variations and other order levels, service contracts and frequency of delivery and other factors. They create the price for long-term research and development efforts. Place: They establish how and where the products are to be distributed. With more than 100 distributors and 42 factories with 290 branches distributed in more than 130 countries. The cosmetics industry led by L'Oréal operates in 7 regions around the world. The new emerging markets are Africa, Asia and Eastern European countries.