The former head of Coca Cola, Wood Ralph, had a famous saying: "Coca Cola is a syrup of carbonated water and sugar, at 99%. 61%. Without advertising, who will drink it?" 1886 Coca Cola's turnover is only 50 dollars, well the advertising fee is 46 dollars; in 1901 the turnover was 120,000 dollars, the advertising rate is 100,000 dollars, now the advertising rate of Coca Cola exceeds 600,000,000 dollars. How does Coca Cola step by step open up the Chinese market through advertising? First of all, let's remember Coca Cola's advertising in China to make the world. This is a relatively early AD, perhaps most people don't know it. But we can understand the contents, I think the social purpose of Coca Cola will become evident. This advertisement begins with a child with a bottle of Coca Cola, then a young man, behind the distant lens, a large group of people of all ages and both genders, each holding a bottle of Coca Cola, who they sing together. The Coca Cola company, through this advertisement, wants to describe this truth: Coca Cola does not belong only to the United States, it does not belong only to a child, it belongs to everyone. At the same time, he gave a hint to people: everyone loves Coca Cola, if you don't do it, you don't love it