Competitive AnalysisCanGo is an expert company in the Internet, books, videos and CDs industry have proven themselves with steady growth. Related to CanGo's rapid growth, their motivation to expand and diversify into the online gaming industry would improve the company's overall business opportunities. According to Park Associates (2010) their research showed a steady growth in time invested in online games across different media. This increase would support CanGo's venture into the online gaming industry. Other companies are already successfully operating in the online gaming sector. CanGo's competitive analysis will be necessary to determine their strengths and weaknesses compared to competitors. This analysis will help CanGo determine the best business strategies to become a major competitor in the industry. We at Reliable Consulting Inc. have researched three strong competitors in the industry Cango currently operates in, along with their future expansion into online gaming. These three main competitors are Amazon, XBOX and STEAM, all of which have created similar products in the sector in which CanGo has an interest. AMAZONCango's current competitor, Amazon.com, was founded in 1994 and is headquartered in Seattle, Washington. They started in a one car garage and have grown over the years to become one of the largest online retailers. Amazon is a multinational e-commerce company that offers products to be purchased online directly to the consumer's home. They have developed a customer base of over 137 million and growing worldwide. Thanks to this, they have created a network of logistics centers around the world to provide fast and reliable service. These products are similar to those offered by CanGo, books, movies, music, g... half of paper... affect the company's operations. Amazon References. (ND). About Amazon. Retrieved from http://www.amazon.com/Careers-Homepage/b?ie=UTF8&node=239364011Bloomberg. (2014). Amazon.com Inc (AMZ:NASDAQ GS) Retrieved from http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=AMZNFahey, Rob. (2013) Xbox One vs. PS4: finally competition. Retrieved from http://www.gamesindustry.biz/articles/2013-08-23-xbox-one-vs-playstation-4-competition-at-lastPark Associates. (ND). Online Games: Global Perspectives. Retrieved from https://www.parksassociates.com/report/online-gaming--global-outlookSteam. (ND). Welcome to Steam. Retrieved from http://store.steampowered.com/about/Tuck School of Business at Dartmouth. (2011) Microsoft's Xbox Gamble. Retrieved from http://digitalstrategies.tuck.dartmouth.edu/cds-uploads/case-studies/pdf/6-0011.pdf