The recent product, liquor filled chocolates, is a profitable business that can sell if implemented professionally. This recent innovation should be able to attract market attention due to its sales product mix. Simply put, liquor-filled chocolates are chocolates that contain alcohol. According to Novellino (2011), sales of chocolates amounted to $16 billion in 2008 in the United States. Additionally, alcohol statistics reveal that liquor sales reached $19.9 billion in 2011. What do the product statistics reveal? This reveals that the market for the two products is present and their combination will result in a profitable business. This article is a report on targeting and segmenting new liquor-filled chocolates as a potential business. To begin with, it is crucial to appreciate the meaning of segmentation and targeting because these two terms lay the foundation for this relationship. Consequently, segmentation divides a market into groups of consumers with homogeneous characteristics in order to provide each group with the desired product. What is the meaning of targeting? It is where a company evaluates each segment with the goal of identifying segments with promising business opportunities. Given the nature of the product in question, it is sufficient to mention that the liqueur-filled chocolates are intended for sale to adults. As already mentioned, the product in question requires that the only market is considered the adult one. This is because the law prohibits the sale of alcohol and alcohol-related products to minors. The market can be further divided based on gender because both men and women have different tastes (shapes of chocolate, packaging and type of liquor). It is known that women already consume chocolate. In fact, the number of women who consume chocolate far exceeds the number of men who consume chocolate. It follows that there is a ready market for the commodity in question. However, the fact that the introduction of alcohol to produce liquor-filled chocolates increases the market. This is because it attracts the attention of men. Novellino (2011) argues that the introduction of high-quality spirits in chocolates will be an offer men will not be able to refuse. Therefore, the target of the product is both men and women who are legally allowed to take alcohol-related products. However, shipping liquor would be complicated due to current alcohol content regulations. Novellino (2011) reveals that Boreth, who successfully ventured into this business, faced similar challenges.