There are more than one hundred beauty pageants around the world, of which the most popular is World Miss, founded in 1951 1 and consists of crowning and giving the title to the most beautiful beautiful woman in the world, through different skills created to judge personality, elegance, attitude and confidence during the pageant. Besides this, most Europeans are interested in being part of it, it is a fact that in Europe it is tradition to choose queens and kings who represent the virtues of the nation 2. Apart from this, do the beauty pageants have a purpose in society? All these competitions have a purpose, but the relevant one is the election of the beautiful and intact woman, who wins the most prizes and furthermore in some cases the degradation of women can be considered a negative aspect or purpose. "A pageant does not define you as the most beautiful woman" as Laura Godoy said.3. Entering these beauty pageants is harder than you think. Everyone thinks that participants must be beautiful only physically, but this is not correct because most of the women who participate during the pageant process should demonstrate several requirements to be part of it such as personality, discipline, emotional and even cultural preparation and cultural. intellectual learning because most of them have to face different challenges presented in this process, such as wearing different clothes, personal interviews and talent shows. However, it is no secret that on some occasions beauty pageants do not have the potential to show the reality of some women because they exploit physical and psychological beauty to choose the winner, but nowadays that vision has changed because... made of paper.. ....because most of the participants need to be prepared for different stages like talent show and knowledge questions not just to look gorgeous. To sum up, surely beauty pageants have a more relevant purpose to participate in this company awards numerous economic, educational and fashionable prizes to the participants. Even though the participants are beautiful, women are not only selected for their physical appearance, but also for their integral talent and knowledge, because they are expected to be competitive contestants to face the different challenges presented during the competition process. So, it is important to be aware that these pageants are not just an entertainment show for the people but also offer opportunities and provide self-improvement to the contestants who not only fear for the crown but also for recognition for their cities or towns represented..