Topic > What's behind an ad? - 597

Wherever you pass, whenever you go, near your office and with your best TV shows, some of them may catch your attention or invite you to listen. Advertising has invaded our phones, our screens and our social lives; and technology has facilitated this. Whether to tempt you to do something or to make you aware of something else, ads use special techniques that target your mind, beliefs, or feelings. In this report, we will discuss some ads and find out the truth behind them! By creating ads, advertisers aim to attract the public or warn them of certain risks. In the five ads presented, there are four people who encourage the purchase of a product. The 1st ad pushes men to use this type of “Clear” shampoo; in the 3rd commercial, the advertiser Rania Abou Merhi tries to convince motorists of the importance of wearing a seat belt. Moving on to the 4th ad, we can see the way it pushes fat people to buy “Sharp” to lose weight. The 5th is mainly related to the public. The advertiser of “Formula” toothpaste encourages people to buy it to have strong teeth. However, on 2 a...