Business DescriptionYo-Good is one of four franchise options offered by "Fresh & Healthy Brands, LLC", a company located in Burnaby, British Columbia (Serving Up Healthy Choices in New Franchising Opportunities, 2011). The company's mission is to "offer a delicious and healthy combination of fat-free frozen yogurt with an incredible variety of fresh toppings" (Yo-Good: Frozen Yogurt with an Important Difference, 2011) in a completely natural way without the use of artificial sweeteners. Our goal is to bring a Yo-Good franchise to the city of Halifax; a city that we believe is in desperate need of healthy and tasty alternatives. The legal form of this business, therefore, would be a franchise. A franchise was chosen instead of forming a new brand as Yo-Good has successfully established itself in the Middle East region, leading us to believe that such success could be replicated in the niche frozen yogurt market found in Nova Scotia. We also believe it would be the easiest means to ensure a healthy product is sold to our consumers and that the low cost of entry would provide us with reasonable revenue, allowing us to continue to enhance the healthy lifestyle of Haliginians.'Fresh & Healthy Brands' takes pride in offering consumers franchises in areas convenient to their lifestyles and needs; typically locations that are easily accessible to those who lead active lives, yet provide an ideal customer traffic flow (Finding the Right Location for Your Business, 2011). Yo-Good Companies operate three different store concepts; bars, kiosks and lounges. We believe the ideal concept for our particular franchise would be a Yo-Good lounge on Barrington Street in downtown Halifax, Nova Scotia......center of paper......ouncement.htmlServing healthy choices in the new Franchising Opportunities. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.comShaw, S. (2011, September 21). Nova Scotia seeks out the best clean tech startups in the world. Retrieved from Innovacorp: http://www.innovacorp.ca/news/nova-scotia-seeks-worlds-best-clean-technology-start-upsStatistics Canada. (2011). Retail trade. Ottawa: Minister of Industry: http://www.statcan.gc.ca/pub/63-005-x/63-005-x2011009-eng.pdfYo-Good – Store Concepts. (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com/our-brands/yo-good/store-concepts-frozen-yogurt-franchise-for-sale.aspxYo-Good: Frozen Yogurt with an Important Difference . (2011). Retrieved from Fresh & Healthy Brands: http://www.freshandhealthybrands.com/our-brands/yo-good-starting-a-frozen-yogurt-business.aspx