A good location can help a struggling business survive and thrive, while even the best managers may fail to help a poorly located business. Factors to consider here include proximity to customers, traffic and infrastructure, available local incentives, location of competitors, and costs of locating the business there.7. Rapid and excessive expansion: Some companies fail because they fail to understand when to expand and when to maintain. expansion should only be agreed upon after careful evaluation of business performance. If the company is allowed to expand at a higher rate, some departments will be overloaded leading to the failure of the entire organization. Inadequate PlanningAn inadequately planned business plan is a guarantee of failure. The entrepreneur must make a clear plan on how to get capital, where to start the business, where to find labor and at what rate, what to produce and how much and, of course, who to sell it to. Some gaps are normal and expected, but miracles should not be expected in a company. Bamba tv, a digital decoder operated by Radio Africa, is a good example of bad planning. They entered the business during the digital migration and in the rush to satisfy the hungry market they imported set-top boxes with incorrect power specifications not used in Kenya, then exploded every time they were plugged in for testing. This led major supermarkets to recall the product
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