In today's society, children have an unhealthy view of the foods they want due to the multiple influences that influence their choices. Advertisements such as television, radio, news and commercials contain many negative advertisements that convince children to consume the unhealthy foods shown. Foods advertised on prime-time children's programs are often high in fat and sugar and low in fiber and nutrients. Healthy foods, such as fruits, vegetables, whole grains, milk and low-fat foods, are rarely advertised, leading children to want them less than the unhealthy foods shown. Studies show that there is a worldwide trend of increasing childhood overweight and obesity. National data shows that school-age children in almost all countries studied perform at expected weight. The consumption of fast food and soft drinks contributes to the increase in childhood obesity, but there are strong associations between the duration of daily television viewing and childhood obesity. Increased television viewing by children is associated with a reduction in the consumption of fruit and vegetables and a decrease in the consumption of healthy foods with an increase in the consumption of unhealthy foods due to the excessive influence of food advertising. Van den Bulck and Van Meirlo (2007) found that each additional hour of television watched per day caused the consumption of six hundred and thirty-five additional calories. Watching television is a popular and time-consuming hobby for children around the world, but it not only wastes time and entertains children, but also introduces them to unhealthy food advertisements designed to target children and convince them to consume the desired food. Halford (2007) found that each week children watch on average…half of a newspaper…the product is popular and it is the thing to do. (Jones, Kervin (2010)) Most research shows that television has a great influence on children's choice of foods. However, magazines also have a slight influence on food choices, but they are not as strong as television advertising. Children's food choices, and their consequences, are a global problem. It is estimated that more than twenty-one million children are overweight or obese and each year the number is estimated to increase by one million. In the United States of America it is estimated that 35% of all children are considered overweight or obese. Advertising has been shown to be an important factor in children's eating habits. There is growing evidence that food advertising aimed at children is predominantly about unhealthy foods which cause childhood obesity. (Jones, Kervin (2010))