With this, I expect the market to continue to grow in future years, despite the trend towards healthier foods. This is because this trend has invited new competitors specializing in healthy foods into the market. Some of these competitors are Pita Pit and Habitual Fix, and their introduction has forced major fast food chains to speed up the process of adding healthy foods to their menus. In any case, whether it is healthy or not, the demand for fast food can only increase. Introducing a healthier menu will only encourage more people to visit these restaurants. In order for companies to successfully target their target market, segmentation strategies are used to divide the target market into similar smaller groups so that companies can use the strategies that work most effectively for these groups. These groups could be divided by age, for example, into children, adolescents/students, family and