Executive SummeryThis case is about the difficulties that people in different parts of the world have gone through due to AIDS. From the infected, to families related to the infected, to governments investing time and effort to prevent future outcomes of AIDS. The main problem for us would be culture and education. It's challenging enough trying to change people's minds on some issues, especially when they're related to sensitive topics like sex and disease. Our main recommendation is to invest in sex education and inform everyone about it. Once this is understood, it is always easier to prevent a problem than to face it. Teaching children how mature and responsible a person should be before engaging in any sexual activity will help save many lives and improve the quality of life. Background AIDS has become a worldwide problem, millions of people are infected and many more are at risk of contracting it, due to lack of education in some cases and cultural issues in others. The issue may vary from country to country and there may be different ways to address it. People suffering from this disease have multiple symptoms such as vomiting, diarrhea, fever and cold. These don't come entirely from the virus; The AIDS virus weakens the human body to the point where the human body cannot fight even the smallest bacteria. Countries like Brazil have implemented the use of social and ethical marketing aggressively, targeting the population with informal advertising, informing on the importance of using condoms and how useful their protection can be during sexual intercourse, all of this, being careful not to attack the population with offensive messages that could go against their religious or cultural principles. Count...... middle of paper ..... .t's life and improve the quality of life. Most countries around the world have taken measures to prevent future epidemics and deal with those already infected as best they can. Brazil and India were at the center of this case, exposing their problems, some cultural, others educational. Their governments are making some improvements in addressing the lack of education, getting closer to their citizens can be the best way to create awareness among locals and internationals about the risk they might face when having sex without a condom, especially if they have multiple partners sexual. Financial investments have been made to stop the advance of AIDS in countries like Brazil. Expenses for condoms and media can be large, but this saves money on health care. In other words, preventing the disease is cheaper than treating it.