Topic > Case Study of Coca Cola and Original Coca-Cola - 736

The results of this new change had caused consumers to become sporadic spenders hoarding what remained of classic Coca Cola, like the man down in San Antonio who made a large purchase of original Coca-Cola from a local vendor. Other consumers loaded up their pickup trucks and grabbed pallets of Coca Cola so they would have enough until the drastic change was over (Coca-Cola Stories: New Coke). Supply of the original Coca-Cola was stopped on April 23, 1985, due to this action. Whatever was left on the market shelves was what remained of Original Coca-Cola. With larger numbers of people, stronger demand than ever, and a disrupted supply of the drink, a shortage was imminent. Within 79 days, consumers increased and supply decreased dramatically. With a minimum number of buyers compared to the new and the old, Coca-Cola Company realized the mistake it made. TIME magazine even stated it as being “like putting a miniskirt on the revamped Statue of Liberty” (Rothman). Even though the change was just sugar, the taste definitely took a turn and people noticed it did