The case is no different in the automotive industry which has undergone enormous changes with the penetration of the Internet into this business sector. In the 21st century, and especially in the United States, consumer purchasing power relies on in-depth product reviews read online to compare the prices and quality of a product before purchasing. With the existence of online e-commerce sites, cars are being ordered online and as a result the US auto industry is sharing its markets with foreign counterparts who have an effective mechanism to market their products online and as a result have reduced sales of American cars and also various spare parts are purchased abroad, experiencing the local market with bare hands and with fewer sales to cover thanks to technological improvement with the effective and innovative internet