Topic > Hershey Case Study - 1273

In 1893 a decision was made that forever changed the Americas and now the taste buds of the world. It all began when Milton Hershey decided to cover his candies with a sweet chocolate he produced. In 1900 the newly formed Hershey Company began selling its world-famous milk chocolate bars. To date, The Hershey Company is the leading chocolate manufacturer in North America. As the Hershey Company has progressed over the years since 1894 and has continued to introduce new products. Hershey has expanded worldwide and markets in approximately ninety countries worldwide [Chocolate Products, Recipes, Nutritional Information]. As The Hershey Company grows, they remain determined to maintain the vision and values ​​that Milton Hershey had when he started the company from scratch so many years ago. The man behind the company is Milton S. Hershey. Hershey and his incredible story; he went from being formally educated and nearly bankrupt at the age of thirty to one of the richest and most successful entrepreneurs. He began his career in the candy industry with a four-year apprenticeship with a candy manufacturer in Lancaster, Pennsylvania. After that, Hershey wanted to start his own company and from here on it was not an easy journey for Hershey; he faced many obstacles during his rise to success. In 1876 he ventured to Philadelphia to start his own candy business which ultimately failed. After this failure he found himself in Denver working with a pastry chef. It was here that Hershey learned to make candy using milk. Subsequently, Hershey decided to try again to start his own business in New York City, but once again the attempt ended in failure and he returned to Lanchester. Here he began to sell his car... halfway... the company became more advanced, business was booming for the Hershey Company; With the introduction of new, better, faster machinery and new products. “The Hershey Company grew spectacularly in the last 30 years of the 20th century. From $334 million in 1969, the company's net sales rose to $4.4 billion in 2004 [Hershey's.]” The Hershey Company has grown and expanded over the past one hundred and twenty years since it was founded for first created by Milton Hershey in 1894. The company grows in both products, community, recreation and passion. Hershey is not and has never been a normal company. They really have a passion for what they do and it all started with Milton Hershey. The Hershey Company continues to remain determined to maintain the visions and values ​​that Milton Hershey wanted for his company many years ago and that is why Hershey remains "The Sweetest Place on Earth”.