Starbucks has an established brand and standard that allows its products to command premium market prices that customers are willing to pay. However, this came at a price for the company. Starbucks has several competitors including: McDonalds, Caribou Coffee, Dunkin Donuts, Costa, Coffee Nero, among other companies. There are also countless small coffee retailers that Starbucks competes with. Although these companies sell a similar product which is coffee, there is a lot of product differentiation. Every company is different in terms of what they offer their customers. Starbucks specializes in specialty coffees and sells its products at high market prices compared to other retailers in the market. Competition can be fierce and Starbucks has been a victim of the rivalry that exists in the industry. For example, while Harrison & Hoole successfully entered the market with the support of Tesco, Starbucks exited the Australian market after failing to gain considerable market share.