In previous years, people have seen the media as additional entertainment rather than the actual message being portrayed. We simply observe or act if the news media is outrageous or affecting the lives of the icons currently affected. Currently the image of privacy connected to the subjects who provide news has completely disappeared. In the news media, images have become more important than the message itself due to mass media. Audience and visual images have become more common because the brain reads images rather than words. We pay attention to what we see; so what is essentially shown through the media. Today's news has more entertainment purposes than the actual message shown. Nowadays what we see on display changes everything we recognize. If we can communicate to who we see, we must also consider what they say. Added to this are the television stations to generate a connection with the public. In previous years, the effect of mass media has been produced exponentially with the innovation of technology. Initially there were books, tabloids, magazines, photographs, films, broadcasts, TV, the new media of the Internet and now the mass media. Nowadays, every individual depends more on the news media and gossip to preserve their life by moving within daily accomplishments. We rely on the mass media for existing news reports and evidence regarding everything that is significant and that we need to be aware of. We rely on the media as advisors for gossip, information and entertainment. The amount of authority varies depending on the media's reach. All the usual mass media have an excessive impact on our existence. For example the 20th century port……middle of the paper……d? - ielts." Is the image more powerful than the written word? - ielts. Np, nd Web. November 19, 2013. .• "The importance of the image." Media Editing. Np, nd Web. November 20, 2013. . • L, Sonia. "The challenge of changing audiences." .. Np, nd Web 20 November 2013. .• "The medium has become 'more important' than the message, says Sir Martin Sorrell. "The Drum November 20, 2013. .• "Amazing magazine".. 2013. .