Market Research ToolsBefore the launch of Apple's new 1080 HD LED TV, the company will decide which tools are most efficient for its market research process . Apple will compare and contrast the chosen methods and analyze the applicability of each. Once Apple has determined the best marketing research process, Apple can move forward with its marketing strategy. Research Objectives Market research can help a company like Apple excel by providing help with factors such as advertising, marketing, pricing, market trends, customers, competition among others. Effective market research can be so useful that Apple may psychologically condition its customers to believe they need the product they are selling even if they can't afford it or never need it. The goal of marketing research is to collect data that is used to develop an effective marketing strategy. The information collected is analyzed in an effort to gain knowledge of the market and possibly use it to establish better relationships with that audience for further penetration and development of financial gains within that market. Simply put, the objectives of marketing research are as follows: Using an online database to gather information is the newest form of primary research information gathering, older processes included telephone and postal mail to retrieve and process information. With an online survey data can be collected instantly and once completed the system can generate a personalized coupon for the precipitant. Marketing Research Tools: Primary Market Data Methodology Primary research consists of data collected/collected first-hand by a research team after interacting with the sample population. Primary research data is often collected in the middle of paper. Research tools such as surveys, observations, focus groups, online surveys, and published secondary data are all important research tools for Apple because they offer variety and reliability. The flexibility offered by these research tools will allow Apple Inc. to develop a market strategy that not only meets the target consumer's expectations but also creates demand. Works Cited Aaker, D., Kumar, V., & Day, G. ( 2007). Market research. (9 ed.). John Wiley & Sons. Bertolucci, J. (2010, November 28). Reliability and service:. Retrieved from http://www.pcworld.com/article/211402/reliability_and_service_laptops.htmlMcDaniel, C., & Gates, R. (2007). Market research. (7 ed.). John Wiley & Sons.Markerting Minds Research (2010, May 4). Online surveys versus traditional market research. Retrieved from http://www.marketingmindsresearch.com/case_study.html